London, United Kingdom – 25 January 2010 – Pelephone, Israel's leading mobile operator has today taken a strategic step toward its vision of smart and friendly mail on every mobile device with the launch of its new mobile email service, Smart Mail, powered by emoze. Smart Mail is the proprietary and innovative push email service developed by emoze that enables both personal and business email messages, which can include a wide variety of attachments, to be pushed in real-time to the subscriber's handheld device even if it is not a smart phone. Smart Mail is already supported on about 15 Symbian and Java devices, including several models of Nokia and Sony Ericsson handsets, with dozens more to be added in the coming months.
The rapid development of cellular broadband is fast closing the gap between the number of emails sent over the internet and the number of emails sent via mobile telephones. Guy Bauman, Senior VP at Pelephone noted "We are focused on mobile broadband and mobile-mail is definitely an area of significant value for the mass market as well as for the business sector. The cooperation with emoze will assist us in growing our broadband customer-base. Currently, there are more than 65 million emails sent daily in Israel alone via the internet, but only 1/2 million emails are sent via cellular phones. We believe that within three years the number of emails sent via cellular phones will increase rapidly to about 10 million messages a day"
Emoze has changed the rules of mobile messaging with its push synchronization for email, contacts, calendar and more. Emoze brings the now to mobile messaging Emoze transmits events, email and PIM, in real-time to just about any device over any network on any platform from every popular email source. Connect to Gmail, Windows Live, Facebook, MS Outlook, your corporate email and even your personal home email all on one device. Be in touch with business, family and friends anytime, anywhere and get your messages instantly when you need them. With emoze, you can select the device you know and love because emoze supports every operating system, Symbian, Windows Mobile and J2ME java phones
Emoze is for everyone. Emoze is simple and user friendly with an intuitive interface making it easy to use for those who want a mobile device that is not overly complex. However, emoze has selected products that mobilize businesses of any size while still giving the company control of authentication and distribution of confidential data. The emoze enterprise edition allows business to empower its workers with "mobility now" increasing productivity. Emoze is optimized for longer battery life and designed to reduce the cost of data transmission. All messaging is encrypted and compressed to ensure that your information is secure and protected.
Moshe Levy, CEO of emoze said, "We have a real world-changing event with the launch of Smart Mail. Pelephone is the first mobile operator to embed a total messaging solution that enables its subscribers to enjoy mobile messaging anytime, anywhere and on any phone. In our experience, no other mobile operator is able to offer a service that gives the ultimate combination of such wide device coverage with such wide service coverage. For example, AT& T in the United States offers its Xpress Mail on only 12 devices while WIND in Italy has offers four different messaging solutions all of these solutions are supported on only 5% of their mobile devices. We believe that Pelephone is offering a true transformation by making the use of cellular messaging simple enough for everyone to enjoy."
